"Common interest"

A vast island with widely spaced cities and towns, New Caledonia is perfectly suited for car pooling. Many people walk along the roads, hoping to hitchhike. The online car pooling service, Covoiturage.nc, provides a platform to connect drivers and those looking for rides.
The creation of the new logo was articulated around two main objectives: to emphasize the simplicity of the service and its user-friendliness. An enveloping and round typography addressed the latter goal. The dashed white line suggests a simple and efficient movement between points A and B.

A graphic universe comprising minimalist illustrations was also created to encompass other communication media if needed, with a combination of iconic Caledonian monuments and other places. A series of posters and a stamp book will subsequently be derived.

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