"Equivocal anecdotes"
In New Caledonia, before the creation of covoiturage.nc, no structure facilitated the connection between potential car pool users. To promote this economical transport mode, an atypical campaign was needed. We met this goal by playing the humor card with a double meaning. Within the young Caledonian advertising market, this slightly offbeat campaign stood out and helped the brand establish a bond of conviviality with its future users.
The campaign was deployed for several weeks in newspapers, magazines, billboards and buses, along with radio spots.
Client: Covoiturage.nc
Work done @ MBDG
Work done @ MBDG